SHANNON’S BEAUTY SENSE – The Branché Silk Charmeuse Pillow Slip
Mon, 04/18/11 – 1:26 PM | 3 Comments

Many of you know that one of our most tried and true “beauty tips” for younger looking skin here at Southern Beauty is sleeping on a satin pillowcase.  Well, Girls, I think I have now found a pillowcase …

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SHANNON’S BEAUTY SENSE – The Branché Silk Charmeuse Pillow Slip

Submitted by on Monday, 18 April 20113 Comments

Many of you know that one of our most tried and true “beauty tips” for younger looking skin here at Southern Beauty is sleeping on a satin pillowcase.  Well, Girls, I think I have now found a pillowcase “fit for a Queen” in the Branché Charmeuse Case.  Not only is it made of beautiful and thick silk charmeuse, it is also incredibly soft and resilient and is truly the ultimate in luxury.

Sleeping on a satin pillowcase protects the delicate facial skin and prevents wrinkles by minimizing facial creases.  It also extends the life of your hairstyle by diminishing frizz and helps keep curls smooth.  Another great benefit is that it reduces hair loss and breakage and it also helps promote a more restful night of much needed sleep.  This is a fact that cannot be denied as I now find that I just can’t sleep without my Charmeuse Case!

Donna Hinds, the creator and owner of Branché, was born and raised in the small town of Hannibal, Missouri, famous for Mark Twain’s boyhood stories.  As a child, Donna had always admired the smooth satiny pillow slip which had been part of her mother’s bridal trousseau.  Donna’s early love of textiles unfolded into creating Branché, her own line of women’s fashion and in 1994, Branché became one of the first environmentally friendly lines.  The name, taken from the French term for “hip” & “connected”, was perfect for the company that is a true reflection of Donna’s personality which incorporates her design degree with her yoga certification, energetic healing studies and organic lifestyle.

Donna earned a BA in marketing from the University of Denver and a Certificate in Fashion Design from The Fashion Institute of Design and Merchandising in Los Angeles.  Aware of the healing power of color, Donna helped revamp the fashion industry by infusing color into the very beige-and-black fashion world of the mid-1990s with her own line.  While selling to over 800 specialty boutiques (including Nordstrom) Donna was faced with the challenge of needing to look like a fashionable clothing designer and business professional.  The fashion side was no problem but her demanding work schedule left little time and attention for her hair.

Remembering how her mother’s polyester satin pillow slip used to keep her hairstyle looking great between weekly visits to the hairdresser, and deciding to use silk charmeuse, one of her favorite fabrics, Donna created a pillow slip for her own use.  To her surprise, not only did her hair look great when she got up each morning, she also realized that she no longer woke with creases on her face.

Silk’s magical qualities have been recognized in many cultures for thousands of years but Donna did even more research and discovered that silk is used in post-surgical healing and for rapid recovery from trauma.  By using her knowledge of fabrics and her own personal experiences, Donna has created the perfect pillow slip that can preserve all of the beauty benefits offered by the Charmeuse Case while surviving repeated washings.

 

Beautiful and functional.  Two very important words for any girl interested in finding a little luxury for herself, especially in today’s fast-paced, modern day world.  Branché also makes the Belle De Nuit Eye Masque which is as soft and comfortable as the pillow slip.   

 

The Branché Charmeuse Case retails from $55 – $104 and the Belle De Nuit Eye Masque sells for $38.  Please visit www.branchebeautysleep.com for more information. 

Sweet dreams! 

 

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